TEACHING and WEBINARS

UPCOMING WEBINAR SERIES:
Design Your Own Promotional Pieces
Online series of classes to learn how to design, build and create your own promotional and marketing pieces using your computer.

The series is intentionally designed for any level: beginners could take all of the classes and for those of you who already know the basics, you can jump in on whatever topic you want to learn more about. Sessions are 2 hours long with the end being reserved for Q&A. Each session will be recorded and available for playback for registrants for a two-week period. Requirements: access to the page layout program InDesign and basic computer skills.

Modules 1 and 2. InDesign Basics
These modules will cover the basics of the page layout program InDesign, including tools, menus, preference settings, key commands, single vs. multi-page documents, master pages, etc. Enough knowledge to get you started on creating your own promo pieces.

Module 3. Smart Design Principles
This module will discuss the main design principles in relation to the contents of a finished promotional piece while keeping its purpose and audience in mind. Examples and end of class time will show how to use various objects and effects in InDesign to create designs that function and work for you and your artistic practice.

Module 4. Typography
The typography module will cover off on choosing typefaces, how to effectively layout type in various situations from headlines to longer proposals, as well as best practices for punctuation, spacing, sizing and formatting of your type.

Module 5. Production
This class will discuss how to get your files ready for their end output: web files, PDF files, presentations, proposals, files for a printer (digital vs. offset lithography) and more.

Additional Individual Time
Do you need help refining your message or fine-tuning your layout? What about your artistic tagline? Let’s continue the discussion one-on-one to get you comfortable creating your own marketing materials.

PRICING: Individual modules are $75 each, two modules are $125 and the entire series is $300. Additional consulting is $150/hour.

Self-Promotion and Leave Behinds Webinar through LACP offered in the Fall.